20060527

Beer Sales Sag

(See here) a MSN Money article by Robert Walberg that reports on sagging beer sales in the United States. Apparently the American consumer is developing a taste for beverages like (gasp) wine!

This is un-American! I have decided to start a one man campaign to prop up the market share of the breweries. I hereby vow to attempt to consume as much beer as I can (and I promise not to drink and drive).

I am heartened to hear that breweries may engage in a price war. This means the industry might end up subsidizing my noble effort. I am all in favor of that.

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